Musing about products
worthy of the post-AI world.
We are living in the final turning point in ‘organic human’ history
Let’s build products worthy of it.
Living in AI’s AD/BC Moment
2020Compute is where I, Gautam Goswami, work with leaders to design products, business models and go‑to‑market systems that earn their place in that future — instead of being steamrolled by it.
What is 2020Compute?
2020Compute is my personal studio and LLC — a place where 30+ years across product, marketing and technology get focused on one question:
How do we build AI‑native products that compound value for humans, not just engagement for algorithms?
I collaborate with:
Founders & CEOs reinventing their product and GTM around AI
Investors & boards looking for clear thinking on where AI, live video commerce and the creator economy are really going
Product & marketing leaders who know their current playbook was written for a pre‑AI, pre‑video world
The future of humanity in the age of AI & Scarce Attention Spans
At 2020Compute, we believe these as absolute truths
AI will split humanity
AI will not replace humans in their entirety, but it will create a 2 class system that will be more polarizing than any other racial or political divide humans have experienced
Platforms should serve people, not the other way around
Social algorithms optimized for outrage and addiction distort reality and damage younger generations. I’ve argued publicly that we must redesign these systems — or walk away from them — instead of letting them define our culture
Who am I?
I was trained as a mechanical engineer, then as a marketer. I moved from India to Silicon Valley in 2000 and have spent the decades since living at the intersection of deep tech, product and storytelling.
- Currently serve as CEO and Chief AI Officer of CommentSold and as a driving force behind POP.STORE, helping thousands of retailers and creators grow through live video commerce and audience ownership.
- Was a Managing Director at Permira (Global PE Fund)
- Led global product and marketing at TeamViewer, pushing augmented reality and remote‑expert tools from niche to mainstream
- Advised multiple PE/VC‑backed companies on product, GTM and transformation as a long‑time partner to Permira.
Live Life Kingsize
My Guiding Principle
Watch, Read, Listen
- The 20‑Person Enterprise: Why AI‑Native Teams powered by Million‑Token Context are Positioned to Outrun Software GiantsI’ve spent two decades inside enterprise software—building, advising, and investing—and I’ll be honest: I feel weirdly advantaged right now running a much smaller company with a small, sharp team of engineers. Not… Read more: The 20‑Person Enterprise: Why AI‑Native Teams powered by Million‑Token Context are Positioned to Outrun Software Giants
- Chapter III: Going from 15 -75% in AI Native EngineeringOverview Most companies operate at roughly 15% AI-assisted engineering. Engineers occasionally “use” AI tools – but AI does not shape architecture, velocity, or throughput. Moving to 75% AI-coding is a paradigm shift,… Read more: Chapter III: Going from 15 -75% in AI Native Engineering
- Chapter II: Human Orchestration in the AI AgeCouple of days ago I saw this post on Linked in – and first it made me laugh – but then it got me thinking. It’s true… Most CEOs are operating under… Read more: Chapter II: Human Orchestration in the AI Age
- Chapter 1: The AI 3-3 for CEOs Essential MUST-DO-NOW’s for 2026Key Considerations for the CEO 3 Immediate Deliverables
- Living in AI’s “A.D./B.C.” MomentIntroduction I had the privilege of attending a pivotal gathering of CEOs on Sand Hill Road sponsored by Permira, a couple of weeks ago. In a room of leaders from some of… Read more: Living in AI’s “A.D./B.C.” Moment